This is the biggest threat to that (sustainable trend) in years because if you use chemicals on a vineyard, it's no longer organic.

Red Vineyard at Arles.

We are advocates of sustainable practices. But in the big picture the use of pesticides to eradicate the pest will be justified by the fact that more pesticides will not have to be used throughout the valley in the future.

What customers want is personal service. Retailers are struggling with how to provide that in a cost effective way. We're increasing the capability of the retailer to give you that experience.

The biggest threat to McDonald's lies within - and that is us as a company becoming complacent. There are a lot of companies that get fat, dumb and happy and take their eye off the ball and forget about serving customers.

Slow food, free-range, no steroids, eat local, and natural winemaking are all part of a general yearning for simpler times. But the fact is that most winemakers these days, big and small, have drastically lessened the use of chemicals in the vineyard, embracing such concepts as organically grown, biodynamic, and sustainable.