This represents an exceptional opportunity to bring well respected brand names into our family.

It's the power of the brand, combined with their judgment and creativity, that makes Budweiser successful.

It's like handicapping a horse race. We look at pedigree of the brand, the quality of the trainer, which would be the ad agency, then look at the course and distance, which in this case means how many ads are going to run.

It says we're running a business legitimately and responsibly, and we're seen as a worldwide leisure product — similar to KFC, Ford, Coca-Cola, IBM or any other global brand.

It seems bizarre to me that the United States would sit on its hands and let the United Kingdom get a competitive advantage.

I'm very proud of my family and very proud to have the opportunity to be here to carry on his good name.