To be utterly honest, a decade ago we were all putting out stuff that tasted like cardboard. Overall, the industry has improved.

Even when we want a treat, we're finding we can get a decadent taste with whole grains. It used to be that whole grains were sort of like your everyday clothes, and when you wanted something dressed up, you'd go back to the fancy stuff.

We're delighted that the FDA has moved forward at all.

We're delighted to welcome BLIMPIE as the 102nd member of the Whole Grains Council. We salute BLIMPIE restaurants' commitment to offering customers the choice of whole grain bread with any sandwich. It's a great fit, because BLIMPIE shares the Council's core belief that whole grains can be both healthy and delicious.

We think what we're doing is bringing greater awareness of whole grains.

We're trying to help make consumers' hands move to the right place on the shelves.