Trust me, Wilbur. People are very gullible. They'll believe anything they see in print.

Templeton was down there now, rummaging around. When he returned to the barn, he carried in his mouth an advertisement he had torn from a crumpled magazine.
How's this?" he asked, showing the ad to Charlotte.
It says 'Crunchy.' 'Crunchy' would be a good word to write in your web."
Just the wrong idea," replied Charlotte. "Couldn't be worse. We don't want Zuckerman to think Wilbur is crunchy. He might start thinking about crisp, crunchy bacon and tasty ham. That would put ideas into his head. We must advertise Wilbur's noble qualities, not his tastiness.

If the world were merely seductive, that would be easy. If it were merely challenging, that would be no problem. But I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day.

Whatever else an American believes or disbelieves about himself, he is absolutely sure he has a sense of humor.

Analyzing humor is like dissecting a frog. Few people are interested and the frog dies of it.

Do not be so open-minded that your brains fall out.