Typefaces are to the written word what different dialects are to different languages.

Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.

For a new fount to be successful it has to be so good that only very few recognize its novelty.

You can say, "I love you," in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work.

Typography is the craft of endowing human language with a durable visual form.

First steps to graphic design pricing