Typography is the craft of endowing human language with a durable visual form.

A man who would letterspace lower case would steal sheep, Frederic Goudy liked to say. If this wisdom needs updating, it is chiefly to add that a woman who would letterspace lower case would steal sheep as well .

Literature in the written sense represents the triumph of language over writing: the subversion of writing for purposes that have little or nothing to do with social and economic control.

Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.

For a new fount to be successful it has to be so good that only very few recognize its novelty.

Typefaces are to the written word what different dialects are to different languages.