Wal-Mart has been losing same-store sales momentum due to store cannibalization and it's stock has been dead money for over five years compared to Target,

I think there are major risks in sales and margins when you're a middleman. More and more companies are buying direct and don't see a need for Helen of Troy. Their brands are not that powerful, ... This doesn't mean it can't bounce back. They have to be shrewd and quick to right the ship.

If you look at Helen of Troy's customer base, sales are generally strong. Wal-Mart sales are up, Target sales are up,

I think its a brilliant strategy. Make small improvements that will boost sales even 4 to 5 percent over the next few years and that could lead to a dramatic turnaround for the company,

They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

What is behind everything that Luxottica has done worldwide is, they get so powerful they can fry the suppliers' brains out. If you're an independent seller of eyewear, you have a problem. You have to live on service and relationships and fashion and all of that, but it's very difficult to compete with somebody who is buying the same product for less.