We are here to make another world.

If you stay in this world, you will never learn another one.

In Japan, a company worker's position is secure. He is retrained for another job if his present job is eliminated by productivity improvement.

I predicted in 1950 that in five years, manufacturers the world over would be screaming for protection. It took only four years.

In 1945, the world was in a shambles. American companies had no competition. So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.

Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.