We are not going to build a 25,000-square-foot studio in Santa Monica. No one is going to give me a camera and say shoot stuff. We want to partner with the entertainment industry.

Eventually Santa Monica has to grow out towards this way, it has to expand out eventually. And I'm not too far from the main activity, so I took a chance.

Not everyone in Santa Monica is a well-heeled, juice-cleansing, Prius-driving yogini, but for better or worse, that is the city's dominant chord.

It just makes sense. We want to build four-bedroom units in a 60,000-square-foot building; the next person may want to build 60 two-bedroom units in that 60,000 square feet. Either way, the building stays the same size.

I love Santa Monica and Venice because I like the beach. I have a lot of friends in that area.

I was born in Santa Monica but brought up abroad so I don't use English much.