We are saying so much to our guests, consumers and the industry with this massive brand re-ignition. In each and every element of the brand re-ignition and advertising campaign, we have rededicated ourselves to offering the very best experience and communicated it in both obvious -- the physical enhancements of our properties -- and more subtle ways -- through music, people, and events that refresh the mind, body and spirit in the same way we hope our guests experience every time they stay at one of our properties.

Jeff Diskin