We didn't join YouTube until late 2008 because when we first looked at it, honestly, I viewed them as a competitor. But then it grew to the point where if you wanted to be part of the conversation, you had to be on YouTube.

YouTube's algorithm doesn't know what's going on in the world.

We started about three years before YouTube existed, so we had to host all the videos on our own servers at a co-location facility. When we got so many hits on our first few videos, and we estimated our bandwidth bill was going to be about $12,000 a month, we knew that we had to establish a business model ASAP.

We started making content because we wanted to see it, and so our content ended up being genuine.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

Flash Video made platform sites like YouTube possible as well, and helped kick-start the online video revolution.