We didn't focus on how they felt after they bought things. Instead we focused on what led up to the buying decision.


Jennifer Lerner

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A schedule so tight that it would only work if I didn't sleep on Monday nights.
ALAN JAY LERNER
There is adventure in finding compelling stories and exploring complex issues in challenging environ...
K. LEE LERNER
Readers and viewers will differ about what's totally standalone, what's totally serially dep...
EDWARD M. LERNER
Some books are serials, not to be mistaken for anything else. 'The Two Towers,' for example,...
EDWARD M. LERNER
The medical nanobots in my novel 'Small Miracles' tap the energy sources that the patient...
EDWARD M. LERNER
What SF author or fan isn't interested in human space travel? I've yet to meet one.
EDWARD M. LERNER
A funny thing about near-future stories: the future catches up to them. If the author is unlucky, th...
EDWARD M. LERNER
I have to believe SF writers will continue to inspire the public to have faith in - to demand! - a f...
EDWARD M. LERNER
I have always believed there is great value in studying the flaws of mankind and men —even fiction...
K. LEE LERNER
In deference to American traditions, my family put our oven to rare use at Thanksgiving during my ch...
JENNIFER LEE
As governor, when I visited our troops in Kuwait and Iraq, I served them Thanksgiving dinner. It was...
JENNIFER GRANHOLM
Most of us fall in love with someone's persona and spend the next three to five years discoverin...
JENNIFER ANISTON
Social media reactions to celebrity death have taken on a predictable pattern: an outpouring of shoc...
JENNIFER ARMINTROUT
You know, I've got wrinkles on my forehead and smile lines, but what's wrong with that? I lo...
JENNIFER ANISTON
Don't rely on men but don't shun them either.
JENNIFER ANISTON
There is nothing you can control about love.
JENNIFER ANISTON
I am trying to think of the last time that I just said, 'What the hell!' and did something c...
JENNIFER ANISTON
Art is so subjective, and people can react however they want.
JENNIFER ANISTON
I realised it was only me who was stopping myself from living my life.
JENNIFER ANISTON
I want to see friends more and travel more.
JENNIFER ANISTON
Really try to follow what it is that you want to do and what your heart is telling you to do.
JENNIFER ANISTON
When somebody follows you 20 blocks to the pharmacy, where they watch you buy toilet paper, you know...
JENNIFER ANISTON
You know when I feel inwardly beautiful? When I am with my girlfriends and we are having a 'godd...
JENNIFER ANISTON
Free love never works.
JENNIFER ANISTON
It gets so boring you know just to do the same thing over and over again.
JENNIFER ANISTON
I spent my first paycheck on a vintage Mercedes.
JENNIFER ANISTON
Oh, it's not really gambling when you never lose.
JENNIFER ANISTON
The fun stuff comes when someone is not so strict on sticking to the script. You're allowed the ...
JENNIFER ANISTON
Life can be dramatic and funny all in the same day.
JENNIFER ANISTON
I always say don't make plans, make options.
JENNIFER ANISTON
Let me say that the path I did take for a brief period of my life was not of reckless drug use, hurt...
JENNIFER CAPRIATI
When one neighbor helps another, we strengthen our communities.
JENNIFER PAHLKA
The internet to me is kind of like a black hole, and I never really go on it.
JENNIFER LAWRENCE
Few men in their 70s looked as good as my father did. What was his secret? Genes, maybe, since he di...
JENNIFER GRANT