We didn't want to look opportunistic, or leave them in a lurch, either. We wanted to keep our commitment to the school.

We stuck with what we were doing, but expanded to accommodate fact that something big had happened and teachers needed help.

Companies are being a lot more careful about using their limited funds to do what they've committed to, and do it well. They have to take that initial commitment very seriously.

It seems that we're being a whole lot more opportunistic all the way around.

Some of them must leave behind even their identification. All of their food, their money.

We felt that Random House had a deep commitment to the book.