We had seen the way the print industry had been disrupted; we'd seen how the audio industry got disrupted, so it just seemed like a natural progression that video was next. We thought we were late to the game in 2003.

We started on April 1, 2003. So long ago, you couldn't watch video in a web browser; you had to watch it in a different player, like in Quicktime player or something like that.

To me, the machinima artform has essentially evolved now into the Let's Play streaming world. That's what it is: it's people performing and creating art using video games. It's just more personality-driven rather than story-driven these days.

Flash Video made platform sites like YouTube possible as well, and helped kick-start the online video revolution.

In the entertainment industry, careers don't last very long - and online, careers last an even shorter amount of time.

We didn't join YouTube until late 2008 because when we first looked at it, honestly, I viewed them as a competitor. But then it grew to the point where if you wanted to be part of the conversation, you had to be on YouTube.