We have to invest in developing Villa Park, allowing us to generate our own revenue streams. At the same time, of course, there's a balance between growing long-term and getting the instant results we all crave as fans.

We want to build the club on our attendances. We don't want to pay all our TV money straight out in transfer fees and wages. We have to invest in developing Villa Park, allowing us to generate our own revenue streams.

Winning our fans' approval will come from all of us doing the right things for the right reasons, me included.

While being in the right seat at the right game might create short-term reassurance, I can't get over the idea that really what people feel is that their club is being run by a group of guys who know the history, study the heritage and view Villa as a proud Victorian club in its third century.

villa park is the home of gods

It's new revenue streams, and everything we do with our content has to be for new revenue streams. That's what the focus of the new corporation is all about.