We have tried to heighten the awareness of who's on the lot.

If kids come out of this remembering one thing, just something, then it could help save one life and that makes it all worth it,

I think people are upset with the price and take it out against us. And it's across all demographics. It used to be the loud teenager did it for a thrill ... It's not like that anymore. You see it with everybody.

In larger stores and areas, there is more anonymity from customers. We try to take away as much as that (anonymity) as we can.

This is an issue that the industry has to deal with. I don't think the frequency has increased as much, but it hurts us more when (gas) costs so much. Instead of losing 10 gallons for $1.29, now it's $3.

It’s a hard thing to explain to somebody who hasn’t felt it, but the presence of death and danger has a way of bringing you fully awake. It makes things vivid. When you’re afraid, really afraid, you see things you never saw before, you pay attention to the world. You make close friends. You become part of a tribe and you share the same blood- you give it together, you take it together.