We really don't do a lot of advertising. That's kind of the way we advertise our merchandise.

That's just a reflection of the community. The community has grown; obviously we're going to grow with that, so have the needs grown.

We have a growing clientele. Primarily our base, 60 percent, have been coming in for years. They're really diverse - I can't put a label or description on them.

We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can.

Picture what this country felt like in the weeks and months after 9/11. Can you imagine anyone even beginning to allow an advertising campaign promoting Islam, being endorsed and supported by a man the feds believe to be a terrorist, on New York City subways?

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.