We're interested in coming up with emerging opportunities and keen on finding the advertising opportunity if we can.

We really don't do a lot of advertising. That's kind of the way we advertise our merchandise.

Advertising was an area of significant spend. We saw an opportunity to both achieve savings and to drive consistency in the message the administration was trying to deliver across multiple program areas.

It's a great advertising tool for the track because this opportunity doesn't come around too often. They called us about the space, and they also had some workers from other countries, and they called us about some passes, and things went from there.

Jeremy is very conscious of the responsibilities of the setter position. He is looking forward to the opportunity of being in that role full-time.

I felt it was important to give law enforcement an opportunity to let us know what they were doing in a friendly environment and for us to share with them our concerns. It's going to take cooperation from all of us to solve the problem though. We have to step up and help them help them us.