We see value in mobility moving from the devices to the software that runs on top of them.

We get good value out of software because we do due diligence first, but services tend to be significantly more expensive than we expect. Integration of applications is a significant strategic direction that is inhibited by cost.

Our mission is to explore and develop technologies that will be available in the marketplace in five to ten years – not just novelties, but technologies that will see mass market demand from consumers and enterprises.

You can't just put PC parts into a cell phone, following the trend of convergence, because mobility has some unique challenges.

Customers can download best practices to do whatever they want to do, whether it's to update software or provision new resources.

The customer wants their PC fixed independent of its problem or where they purchased the parts or software. Not only do we solve all of their issues, we allow them to use the support method of their choice when doing so.