We start the relationship by talking with advisors about what it means to be a fee-only advisor. It's an unusual business model, in which a fund company educates advisors about practice management.

We're constantly in contact with our advisors, who we consider partners. We consider these advisors as institutional clients, who are smart and sophisticated.

The darkroom is just the means to an end.

Progressive and good organisations trust their hardworking employees more than their retained advisors.

I think it's good news for investors. Investors already pay a management fee to the advisor to run the fund - it might shock investors to know they are paying, say, another 50 basis points for research.

We just encourage them to [talk with a financial advisor] so they get a good start on managing their new wealth in a responsible manner.