We track the weather all day. We could get 3 to 7 inches, or the storm could miss us.

We?re up when you?re asleep. We might have to get up at midnight, or 2 or 3 a.m.. It seems everybody wants to be open by 6:30 or 7 a.m.

It?s another way of looking at the industry. I was forced to sit down and really read and learn the material.

I wanted to learn more about the industry and set myself and my company apart from the competition.

We are studying the weather hard every day. If this weather model continues, it may become prudent for us to reconsider whether to have a burning ban.

We've been talking about it and putting up little things every day of the week. That's helped us to get motivated, because after we had that tough stretch, we'd all talk, tell stories about last year and remember how much we want to get back there again.