We want people to have a better awareness of who we are. We find this is far better advertising, by getting out there.

We plan to hold four dinners. We want to give people an option with scheduling.

We are doing a lot for local people. Most people have a compassionate heart, but a lot don't have the connection. We can do more by coming together and being involved.

Our hope is that they will become responsible home owners.

This is the most exciting time in Subway's history. With the new menu, the current advertising program, the awareness people have of Subway, the way our average unit volumes are growing ... to see our franchise owners become more and more successful, what could be more exciting than that?

We believe that advertising is beneficial to our customers as it raises awareness of product availability and draws attention to money saving opportunities, providing a true win-win situation for dentists and companies serving the dental industry.