This is the most exciting time in Subway's history. With the new menu, the current advertising program, the awareness people have of Subway, the way our average unit volumes are growing ... to see our franchise owners become more and more successful, what could be more exciting than that?

Don Fertman

Advertising Awareness History People Time

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We want people to have a better awareness of who we are. We find this is far better advertising, by getting out there.

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We're talking about how every franchisee counts. Any franchise owner can talk to Fred and make his or her ideas known.

— Don Fertman

Everybody matters. That's how our system works.

— Don Fertman

We're starting to make inroads in areas where it's been difficult to develop stores in the past.

— Don Fertman

We believe that advertising is beneficial to our customers as it raises awareness of product availability and draws attention to money saving opportunities, providing a true win-win situation for dentists and companies serving the dental industry.

— Pat Cassidy

AdvertisingAttentionAwareness