We're talking about how every franchisee counts. Any franchise owner can talk to Fred and make his or her ideas known.

This is the most exciting time in Subway's history. With the new menu, the current advertising program, the awareness people have of Subway, the way our average unit volumes are growing ... to see our franchise owners become more and more successful, what could be more exciting than that?

Everybody matters. That's how our system works.

We're starting to make inroads in areas where it's been difficult to develop stores in the past.

Everybody else was about a house museum and backward-looking things. Phil was talking about Wright's ideas and moving forward.

I failed, he said, I got talking my ideas. It's my greatest failing.