We were dealing with a very cautious, very careful consumer who was not really inspired to buy anything because there wasn't anything worth buying.

The packages are trying to engage the consumer in such a way that they're inspired to buy the product.

I think the name Firestone is a bad odor, period. I would not be surprised if this were going to be the end of a long, long, long, old established company. For them to recover, it's not going to be a very easy thing to do.

I think that they reached the point where something had to happen to Burlington Coat. (CEO) Monroe Milstein was not active for quite sometime, and I think it was mostly his sons running the company. I think his sons were running out of ideas. They weren't expanding and they felt it would be too much of an effort to make the company shape up and be competitive.

You let the consumer decide whether to buy a ticket or not. You tell them it's $300 million. You let the consumer decide whether to buy it or not.

If you always try to be cautious and careful, you will never impress anyone.