You let the consumer decide whether to buy a ticket or not. You tell them it's $300 million. You let the consumer decide whether to buy it or not.

We were dealing with a very cautious, very careful consumer who was not really inspired to buy anything because there wasn't anything worth buying.

I'm not buddy-buddy with the players. If they need a buddy, let them buy a dog.

Buy the ticket, take the ride.

Our challenge is to get someone who has never been to the festival to buy a ticket for a show that they haven't been to before, artists that they don't know. But that's our reputation now. People hadn't heard of Todd Snider before we brought him here and the people who keep coming expect that. They will find something new that they loved by the time the weekend is over.

If you had to buy a ticket to each of these musicals, you'd have to spend $2,000 or something.