We will provide greater value to customers than our competitors, therefore the truck will be priced higher than theirs.

Given the market, we expect their contribution to profit will be substantial. Our target was to increase profitably for us and to lower the cost per ton for our customers.

The new low cab-over-engine truck is an exciting addition to the Sterling brand as we strive to provide our customers with a comprehensive offering for their trucking needs.

Great salespeople are relationship builders who provide value and help their customers win.

The best way to attract customers is by providing value, not bashing competitors.

Customers may think, if they don't see a truck in my neighborhood, that we're not working on the problem. But we're working on those large feeder lines that serve lots of customers and could be blocks from the neighborhood.