Great salespeople are relationship builders who provide value and help their customers win.

Most salespeople would like to think of themselves as being rock stars, but they don't display the talent to match their definition.

I don't want features, I want value. I don't want benefits, I want value.

Great people have great values and great ethics.

Many salespeople are trying to make their quota rather than developing a deeper belief in their product or service - and even worse, they don't have a strong enough belief in themselves.

When you hear bosses talk about their best salespeople, they often refer to them as rock stars. It's the highest praise your boss can give someone on your team.