I don't want features, I want value. I don't want benefits, I want value.

Great salespeople are relationship builders who provide value and help their customers win.

I consider myself a frequent flyer, flying roughly 200 times a year on mostly mainstream airlines.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profit more from ownership of your product or service.

In sales, it's not what you say; it's how they perceive what you say.

There is no prize in sales for second place. It's win or nothing. The masters know this and strive for - they fight for - that winning edge.