We're still continuing the research on that new language. This isn't the culmination of that new shape and design metaphor, but it's an interesting side project.

The reformers' preferred metaphor is "leveling the playing field." They should listen to the logic of their language: fields are leveled by bulldozers.

We're not looking at the outcome [one hire]. That is what makes this a research design and not a quota mechanism. We theorize that over a period of time if institutions continue to follow the process quite naturally we'll have more coaches of color -- Latinos, Asians, African-Americans.

This research represents a whole new way of thinking about the design of warning signals for car drivers,

P&G invests heavily in research, development and intellectual property and design, and must protect that investment.

Our new maps service is the result of extensive research on user preferences and experiences, ... We believe the design and rich relevant data have raised the bar for online mapping.