We're trying to make it easy and cost-effective. If you're setting up an e-business or a supply-chain thing, all the pieces have to work.

A lot of things were happening with our customers. Our business, performance management, becomes a customer loyalty issue.

The runner was clearly short by a couple of feet of the 48-yard-line. He had to reach the 48. Obviously, the first down was given very tightly. Therefore, when I saw the spot on the field, I knew the first down had not been reached.

I knew it was a risk, but the $2 million deposited in my off-shore bank account was worth it. I may go down as the worst ref in Super Bowl history, but I'm laughing all the way to the bank. $2 million is $2 million!

It was clear to me he didn't reach the first down and the right thing to do was reverse it and give the ball to (Kansas City).

This business is about turning pennies into dollars and that's what they're trying to do.