We've got a few people, probably on the senior side, who are frustrated, but we expected that to happen.

We have people expecting gifts from people who don't know their tastes - and don't have a comfortable enough relationship with them to just ask them.

Retailers just have a closeness to a great mass of people that no investment banker on Wall Street will ever have, ... In a tragedy like this, nobody wants to be misunderstood as taking advantage of the situation. That would be gouging.

This is a free event for the public, something truly unique for San Francisco. It speaks well for the flavor of the city.

Our goal is not to ruin anyone's foliage. Our goal is to be responsible and civic-minded and considerate of the neighbors.

The marketing point is that it lets kids do something that's forbidden. Kids are all about limits and what they can and can't do.