What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.

Having spent two years at AOL, I would love to be able to go back to that industry knowing what I know, and I think I would be able to help the traditional media side to better understand what is coming at them, how to deal with it.

I have long admired Univision - a pioneer in the industry - and recognized the tremendous potential and influence of the burgeoning U.S. Hispanic population.

I don't think there are too many traditional media guys who really understood what the new digital media is about.

HTC makes devices for others who put their brands on them. By having someone else's brand on it, you have to purchase that.