When it comes to getting a job or client, congruent value is aligning the employer's need with your value add.

The resume focuses on you and the past. The cover letter focuses on the employer and the future. Tell the hiring professional what you can do to benefit the organization in the future. (12)

Bad boss? Fire him/her. When you're interviewing for a job, You're job is to interview them. You are an equal.

If you lived in the wild, you'd need to know how to make fire to survive. But you live in an urban world, and you need to make money. That means you need a job, and the only way to get a job is by turning a job interview into a job offer.

It’s really simple. Sell high-value stuff to people who value high-value stuff.

The problem suggests the solution.