When they [pharmaceutical companies] started marketing to the end user (patients), customers started asking for them by name.

Sometimes it's when you're asked and who does the asking.

Marketing is the creation of value beyond offering your products and services

The more the marketing, the less quality of a product. The more the quality of a marketing, the more the use of a product.

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.

Marketing is a company’s passion to belong to the customers and in the process provide their products and services.