When we're in that kind of childish space, we're more genuine and feel more comfortable with our friends.

Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.

People started conceiving of their friends as networking tools, like, 'Friend me so you can be friends with someone else,' or, 'The more people you know, the more networked you are.' But we see real value in having a fun conversation with your friends.

Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun.

I'd like to create a space for people who have a lot of talent but not a lot of reach.

The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.