When you deal with change, you have a couple choices: you can lead it and make the rules, or you can be a fast follower, or you can be a slow follower.

Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'There's a way for you not to put your head in the sand.'

There are only two kinds of employees that I've run across in 30 years. There are ones that get results, and ones that make excuses. If you're in that second camp, you're not going to like Dish.

I believe it's less risky long-term to embrace change.

Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.

Poker is a game where you don't have to have the best hand to win. Poker is really reading other people and reading human emotion, which certainly comes into play in business.