When you think about advertisements, it makes sense that they want to hold and retain our attention.

The studies indicate that focusing our attention on someone else, takes our mind off of our own problems. We stay healthier and thereby live longer.

You may not be able to change a situation, but with humor you can change your attitude about it.

Zen teaches that once we can open up to the inevitability of our demise, we can begin to transform that situation and lighten up about it.

Humor can be one of our best survival tools.

Some people feel that what we're doing makes no sense, that it's just a waste of money. But it's working.