Zen teaches that once we can open up to the inevitability of our demise, we can begin to transform that situation and lighten up about it.

When times get tough, at some point, people instinctively know they need to lighten up in order to get through it.

You may not be able to change a situation, but with humor you can change your attitude about it.

Your attitude is like a box of crayons that color your world. Constantly color your picture gray, and your picture will always be bleak. Try adding some bright colors to the picture by including humor, and your picture begins to lighten up.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Humor can alter any situation and help us cope at the very instant we are laughing.