While we need to work to maintain the health of that sector of the business, it's not in dire straits. It's definitely challenged by the conditions it's facing, but it's had two years of increase, which speaks to the quality of the experience and demand.

Here in Omaha, if there are business people that have homes that are vacant and could work with us, that would be a big boost. And I think if we do this across the country, if there are 50 to 100,000 people that are homeless, we can shelter them across the United States.

It's really interesting to work with J&J. They're really helpful and knowledgeable.

The sunny Hawaii campaign can be launched anytime but it seems unseemly to talk about sunshine when negative news is out there.

We are continually assessing what the impacts are, and the decision to run a campaign or not and/or the scale of that campaign will depend on that assessment. If the story tends to blow over quickly, we may simply have the same marketing message that we already have on the books. If there's an impact on the business, we might assess that situation differently.

There's got to be a balance.