FastSaying

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse,

Seth Godin

Seth Godin

ReasonRewardWill

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One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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