Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

When I started making music, I was so heavy into the hyphy movement. That's something you only know so much about if you were right there living in it, submerged in the culture.

I don't know if most people know it or not, but I produce, like, 95% of my own stuff.

The Word of God is a treasure map. That treasure map is the most valuable thing you have until you get to that treasure.

You have this ability in hip hop to be invincibly cool, and that is a part of G-Eazy.