Writing was my route to creative expression, and I needed to write about the things that interested me.

Till the time I found a creative outlet, I was trying to be extra creative at business, which would always put me in a situation of conflict with other stakeholders. The moment I started writing, my creative impulses were finally channelised.

What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyone's ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.

Write when drunk. Edit when sober. Marketing is the hangover.

My life is ruled by four W’s: my writing, my work, my wife, and my whisky. Not necessarily in that order.

There is indeed one person who can help solve “writer’s block”. His name is Mr Johnnie Walker.