You cannot control the primitive urges and hormones that drive your eating behavior.

Calories from protein affect your brain, your appetite control center, so you are more satiated and satisfied.

Regardless of all our pretenses, deep within, we are still unconsciously the same old cave-people.

You can't exercise your way out of a bad diet.

In the 21st century our tastes buds, our brain chemistry, our biochemistry, our hormones and our kitchens have been hijacked by the food industry.

From the perspective of a general human being – a non-scientist, the most valuable element of the human mental life, is Emotion – a tiny portion of our conscious mental world. We humans as a species crave for emotional stimulation. And in many cases, as it happens, we are actually slaves to our emotions.