You have to be very fast-thinking, creative, and mobile. It is key to making a business move.

We have a rich and vibrant partner ecosystem with several thousand formal business partners. Some of them are very large companies that we collaborate with in many ways.

Google has been an amazing benefit for our business. People understand the whole world of mapping and want to do more than not get lost. They want to do spatial analytics. It's been fantastic for us.

Something like 80 per cent of business decisions have a location element. In fact, it's probably higher than that.

There is the GIS world that is largely managing authoritative data sources, supporting geocentric workflows like fixing roads, making cities more livable through better planning, environmental management, forest management, drilling in the right location for oil, managing assets and utilities.

AppStudio is a native app builder that allows you to build the app and automatically deploy it on Android, iPhone, and Windows. It lets you design it once and then implement it anywhere.