Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

A brand is a voice and a product is a souvenir.

I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks your imagination. It's a type of microfunding directed toward creators.

Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.

HTC makes devices for others who put their brands on them. By having someone else's brand on it, you have to purchase that.

After 20 years of seeing Kelly, you need to evolve. If you don't evolve brands, they'll dissipate and go away.