A teacher is one who makes himself progressively unnecessary.

Some people talk in their sleep. Lecturers talk while other people sleep.

It's the power of the brand, combined with their judgment and creativity, that makes Budweiser successful.

It's like handicapping a horse race. We look at pedigree of the brand, the quality of the trainer, which would be the ad agency, then look at the course and distance, which in this case means how many ads are going to run.

It says we're running a business legitimately and responsibly, and we're seen as a worldwide leisure product — similar to KFC, Ford, Coca-Cola, IBM or any other global brand.

This represents an exceptional opportunity to bring well respected brand names into our family.