Bill Ford has been preaching the value of environmentalism for a long time. It was no surprise that he would extend his commitment in building the stadium. His company, after all, introduced the first hybrid SUV, and Ford is the only company that has been actively involved in all four of the major alternate fuel technologies for years -- hydrogen, flex-fuel, diesel and hybrids.

Ford Field was designed to save approximately 15 percent on energy costs.

There was no question that this new stadium would be an environmental leader, an example of innovative recycling and other green techniques.

We want value not only for the things we buy but the experiences we get and all those experiences are delivered by people.

A growing number of consumers have already made the value judgment that 'natural' foods and ingredients are important when purchasing foods and beverages for themselves and their families. Further, for those companies deciding to manufacture or market 'natural' products, a clear, consumer-friendly definition of the term 'natural' would provide the very continuity such claims require and would help eliminate misleading practices.

For our value customer we wanted to create a safe haven so that every time they come in, that menu will be there.