Building relationships is not about transactions—it’s about connections.

It is through the strength of what is genuine that meaningful connections build into relationships.

This is the Law of Likability: The real you is the best you.

When we come from an authentic, genuine place in ourselves, our efforts to connect with people work to their fullest. Our relationships develop more easily and last longer, and we feel better about the people

By approaching your interactions through the lens of likability, you can expect to be happier, more comfortable, and more successful in establishing meaningful relationships.

The term 'networking' is simply another way to think about how to start a relationship. Our relationships are our network.