This is the Law of Likability: The real you is the best you.

It is through the strength of what is genuine that meaningful connections build into relationships.

Harnessing likability is about uncovering what is authentically likable—in you, in the other person, in your connection.

By approaching your interactions through the lens of likability, you can expect to be happier, more comfortable, and more successful in establishing meaningful relationships.

Building relationships is not about transactions—it’s about connections.

People do business with people they like.